°Professional Consulting for Labels and Startups in the Fashion Design Industry
Many aspects have changed in fashion. It's no longer just about fashion. The experience your brand offers i.e. what you do, how you do it, why you do it and the values you share, are everything. Customers are looking for brands that offer a different experiences and that talk to them individually. Storytelling is everything. Creation, innovation, handprint & footprint are the main aspects that brands should focus on.
° Define or Refine Your Brand Values
° Storytelling - Marketing Your Brand Through Your Story
° Brand Creation & Positioning
° Mentoring & Project Follow up
° Building Brand Loyalty
° DNA and External Communication Coherency
° Highlighting Your Ideas & Your Brand DNA
° Artistic Direction
° Collection Coherence - Planning & Scheduling
° Trend Forecasting - Monitoring & Adapting
° Concept Creation & Moodboard
° Optimising Workflow between Internal Departments
° Specialized Team Training & Troubleshooting
Many aspects have changed in fashion. It's no longer just about fashion. The experience your brand offers i.e. what you do, how you do it, why you do it and the values you share, are everything. Customers are looking for brands that offer a different experiences and that talk to them individually. Storytelling is everything. Creation, innovation, handprint & footprint are the main aspects that brands should focus on.
° Define or Refine Your Brand Values
° Storytelling - Marketing Your Brand Through Your Story
° Brand Creation & Positioning
° Mentoring & Project Follow up
° Building Brand Loyalty
° DNA and External Communication Coherency
° Highlighting Your Ideas & Your Brand DNA
° Artistic Direction
° Collection Coherence - Planning & Scheduling
° Trend Forecasting - Monitoring & Adapting
° Concept Creation & Moodboard
° Optimising Workflow between Internal Departments
° Specialized Team Training & Troubleshooting
Case Studies:
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Artistic direction mission for Larme de Sirène, a French brand acquired by a Chinese company.
Providing artistic direction for the advertising campaign with mood direction and color palette development for the nail polish line "Ballet". |
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Consulting for a ready-to-wear Chinese brand project development to create the equivalent of GAP on the ready-to-wear Chinese scene.
Build up the DNA, values, philosophy directions of the first steps of the project with visual board directions. |
Consulting°
